Infinita online store launched - New report on Mobile TV

You can now order Infinita research reports right here on our website! So far, we have published in-depth research reports on mobagetown and mixi, the two most successful social networking services in Japan, as well as “Mobile Japan 2007”, a comprehensive report covering the world’s most advanced mobile market (co-authored by Wireless Watch Japan). Of course, we are not stopping here - in the works and up next is the topic of “Mobile Advertising and Marketing”.

In addition to offering original research reports produced by Infinita, we will be distributing quality content by other hand-picked publishers covering the Japanese mobile market and related topics. Coinciding with the launch of our online store, we are happy to announce our first publishing partner: The Mobile Consumer Behavior Lab at the International University of Japan in Niigata, a project driven by Prof. Philip Sugai, a renowned authority on consumer behavior.

Philip and his team have produced an in-depth report on Mobile TV usage, a must-read for mobile carriers, TV broadcasters and anyone active in this field, which is now available through our online store.

By combining our own expertise with MoCoBe.com’s consumer focus, we are able to offer you insight covering mobile from all angles - business, technology, services and consumer behavior. Additional details on our strategic partnership with MoCoBe.com/IUJ will be announced shortly.

Posted by:Billich | Entry Date: July 23, 2007 3:00 PM