May 27&28, 2008: Speaking in Singapore

Infinita’s VP Overseas Business Development, Christopher Billich will be speaking at two conferences in Singapore May 27 and 28, 2008. While the first event covers the wireless broadband industry in general from a variety of angles, the second one focuses on Mobile Marketing & Advertising - which we happen to have just released an extensive report on.

The details for the conferences:

Wireless Broadband Week 2008
Grand Copthorne Waterfront, Singapore
May 27, 1445-1530

Lessons from Japan: How operators and vendors create compelling wireless broadband services in an advanced market

With 4 in 5 people using the mobile web, close to 80% of them on 3G devices and downlink speeds reaching 7.2 mbit/sec, Japan is the prime example of the ubiquitous broadband society.

Appreciate which services and applications operators and content providers have launched to leverage the infrastructure, which business models are successful and which trends in mobile consumer behavior shape adoption.

The 2nd Asian Mobile Marketing & Advertising Summit 2008
M Hotel, Singapore
May 28, 0915-0945

21st Century Mobile Marketing: Japan

Japan is the world leader in Mobile Internet usage - a place where Mobile Marketing is a standard part of the marketing mix already, a scenario soon to become reality in many other markets. Our presentation will concentrate on the following issues:

- How has mobile marketing evolved into a USD 620 million market in Japan, and what lessons can be learned for other markets?
- How are the players in the value chain working together to scale the mobile marketing opportunity?
- Which mobile marketing campaigns are successful, which aren’t, and why?
- Which challenges and opportunities does the market face in the coming years?

See you there!

Posted by:Billich | Entry Date: May 15, 2008 5:36 PM