December 9&10, 2008: Speaking in San Francisco [Update: via video]

[Update Dec 4, 2008]: Unfortunately, I had to cancel this trip on short notice. However, I will deliver my presentation to the conference delegates via video, with a later call-in for Q&A.

I’ll [not be] be traveling to the West Coast to participate in the Mobile Media Investors Conference, put together expertly by The Strategy Institute, which has a great line-up of speakers from all corners of the Industry.

My own presentation will be focusing on mobagetown, the by now well-known Japanese mobile service that combines free mobile games with social networking - making lots of cash on a revenue model combining digital goods/avatars and mobile advertising.

The service reached 11.6 million users, generated 15.3 billion monthly page views (that’s 1,319 per user!) last month and raked in close to US$ 50 million in revenues last quarter, at a 47.4% total operating profit margin for parent company DeNA (which runs several other businesses as well).

December 9, 2008, 10:45 AM
Hotel Nikko, San Francisco

Japan Mobile Web Case Study: Why It Works and How to Implement It

The massive adoption of mobile internet usage in Japan has accelerated the popularity and growth of mobagetown - a mobile site offering gaming, social networking and more. Learn the inner workings of a site that touts [Note: should say “touted”, since this data refers to summer 2007] six million users just 18 months after its launch.

* Features available for consumers
* Demographics and usage patterns
* Integrated business model and revenue streams

I’ll be spending a few days in the US as part of that trip, if you would like to meet up, please ping me.

Posted by:Billich | Entry Date: October 22, 2008 11:16 AM