May 29, 2009: Speaking at WAN congress in Barcelona

We are very happy and honored to have been invited to the 19th World Newspaper Advertising Conference. As the press release has it:

“Newspaper industry strategists looking to finally exploit the potential of mobile advertising inevitably have to go to Japan - or they talk to Christopher Billich, who has joined the programme of the World Newspaper Advertising Conference and Expo, to be held in Barcelona, Spain, on 28 and 29 May.”

In the presentation, I will shed some light on how the Japanese mobile industry works, examine successful business strategies in terms of mobile advertising, and provide perspective on what’s in it for print publishers.

The full conference program can be found here.

Posted by:Billich | Entry Date: March 31, 2009 2:59 PM