November 4, 2009: Speaking at Forum IAB 2009, Warsaw

Christopher will be in Warsaw to give a presentation at Forum IAB 2009, the biggest online marketing industry conference in Poland. He will be focusing on current trends and future developments in mobile marketing in Japan.

Fun fact in this context: 15% of *all* orders made at McDonald’s Japan involve customers redeeming mobile coupons, with a good number of the transactions being settled via NFC chips.

Other speakers at Forum IAB 2009 include:

Norm Johnston - Global Digital Leader, Mindshare Worldwide, UK
Claude Spasevski, Advertising Business Development Director, Orange, France
Dean Donaldson, Digital Experience Strategist, Eyeblaster, UK
Mariota Essery, Art Director, Tribal DDB Amsterdam, Netherlands
Matt Szymczyk, CEO, Zugara, USA

Looks like a very interesting event - can’t wait to go!

For any meetups on November 4 (unfortunately, I only have time to stay for a day), please get in touch via email.

Posted by:Billich | Entry Date: October 15, 2009 6:04 PM