Google Android and the Wireless Ecosystem Report

MoCoBe.com This report looks through the hype and cynicism surrounding Google's official announcement of Android and the Open Handset Alliance and identifies the key opportunities and critical barriers facing the future evolution of this platform.

Google's plans are focused on the development of a comprehensive ecosystem which aims to bring mutual benefit to all participating members, and spark innovation in handset designs, content and service offerings as well as overall consumer behavior.

Yet, based on the dynamics of the existing mobile industry, they face a number of fundamental challenges in realizing these dreams. This report benchmarks the Open Handset Alliance against Japan's "Wireless Ecosystem" model, as well as competing services offered by Symbian, Microsoft, MontaVista, Apple, and RIM. Through this analysis, five key insights are presented and a roadmap for the future success of Google's Wireless Ecosystem is provided.

What is Google Android and what is its significance within the Global mobile marketspace?
What are the opportunities for Google and other industry players in creating a robust "Wireless Ecosystem"?
What are the key challenges standing in the way of Android's success?
What are the most important lessons learned from the Japanese
Wireless Ecosystem model over the past 9 years, and how can the Open Handset Alliance leverage these to ensure their future success?

55 pages, Powerpoint. Current version published jointly by the Mobile Consumer Lab at the International University of Japan & Mind Commerce, January 2008. (Single-person license, not for resale, PDF format)

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