1 in 10 Japanese internet users has an account on mixi, making the site the #1 social networking service (SNS) in Japan, with a total of more than 10 million users, and market share exceeding 70%. The service, which is available on both the PC and the mobile, has evolved far beyond standard social networking features. It includes advanced features like music playlist-based social networking functionality, photo and video albums, and user product reviews on anything from music, books, restaurants, software, games, which are linked directly to product offers on affiliated e-commerce partner sites like Amazon.jp and iTunes.
Infinita's research report on mixi documents everything that has made the service a massive hit in Japan, and centers on one of the most important factors in mixi's success story: its intelligent integration of both the mobile and the PC platform, delivering top-notch user experience, tailored to the very different and specific usage context of each media. Download your copy now to and learn what made mixi a runaway success:
- Step-by-step walkthroughs of every single important feature on mixi (PC and mobile)
- Detailed information on mixi's business model and financials
- Usage patterns and demographics (PC and mobile)
- mixi Inc. corporate background, history and strategy
107 information-packed pages, 10 chapters. 14 charts, graphs and tables, more than 200 screen captures. Current version 1.1 published March 03, 2007.
Get your copy at just US$ 500 for a company-wide license! (Not for resale, PDF format).
View the table of contents and sample pages. You can also ask the author questions by email.
other reports:
- Mobile Social Networking Research Mega Bundle
- mobagetown Research Report v2.0
- mixi Mobile Research Report v2.0
- Mobile GREE Research Report v1.0
- 21st Century Mobile Marketing Research Report
- Japan Mobile Internet Report
- Mobile TV Insight Report
- Google Android and the Wireless Ecosystem Report
- mobagetown Research Report v1.2