Japan Mobile Internet Report

The huge popularity and stunning revenues generated by Japan's mobile Internet ecosystem have been widely reported by media everywhere since the start of the mobile internet in this country in 1999. However, few of the specialist pundits and almost none of the general press have clearly explained why this unique-in-the-world success occurred in Japan first, and why Japan continues to be the the most advanced mobile internet market in the world.

Infinita has teamed up with Mobikyo KK, publishers of Wireless Watch Japan, the premier source of online news on the Japanese mobile industry, to produce an in-depth research report explaining the regulatory, technology and business decisions that made and makes the mobile Internet in Japan work - and how the lessons learned here can be applied to create success in other markets worldwide. Major mobile network operators as well as government organizations, marketers and consumer brands internationally are already leveraging this report to their advantage.

Get the complete background story, as well as detailed information on the hottest current developments, including:

Carriers, handsets, networks and content: how mobile network operators created and control an ecosystem that generates 40% of mobile data revenues worldwide
Mobile payment and NFC applications: how Japanese consumers are using their phones as digital cash, credit cards, train tickets and keys
Mobile music: how "mobile music flat rates" and cross-platform (PC/mobile) music stores are changing the game
Mobile social networking and user-generated content: why what's in its nascent stages elsewhere is already a mainstream market in Japan
Mobile search: how search is transforming the mobile industry
Mobile advertising: how it became a $300 million market - expected to triple in the next 3 years
...and much more!

202 pages, multiple charts, graphs and images. Current version 2.0 published September 5, 2007.

Get your copy at just $2,000 for single-person license, or $5,000 for company-wide license! (Not for resale, PDF format).

View the summary and table of contents. You can also ask questions by email.

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Corporate license (multiple users):

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