Infinita releases new research report on Mobile Marketing and Advertising

Infinita is happy to announce that we have just released “21st Century Mobile Marketing - Global Insights into the World’s Most Advanced Mobile Society: Japan”, a 188-page in-depth report covering the ins and outs of mobile advertising and marketing in Japan - without a doubt the one topic we are asked about more often than anything else. And while the Japanese mobile industry certainly has its particularities, there are countless lessons that apply to markets everywhere. The report covers the current market status and future outlook, discusses key technologies and services and contains detailed data on mobile consumer behavior and advertiser attitudes to mobile marketing. Furthermore, it analyzes all major mobile advertising media, delivers more than 20 detailed campaign examples and case studies, as well as interviews with industry experts. Detailed information about the report, as well as a free 6-page white paper summarizing the key results (which can also be read online below), and a document providing the full table of contents and sample pages is available here. “21st Century Mobile Marketing” is available now at US$ 3,000 for a company-wide license. Mobile Marketing Association (MMA) members are eligible for a 10% discount. For further details, please contact Christopher Billich.

Posted by:Billich | Entry Date: 2008年4月11日 22:06