May 14, 2009: Chairing panel at Mobile Advertising 2009, Amsterdam

Christopher will be chairing a panel discussion at the IIR Mobile Advertising 2009 conference in Amsterdam that will try to come up with solutions on how to reduce device fragmentation, tidy up the value chain and create valid metrics. Luckily, he’s the one asking the questions. ;-) Seriously though, here’s the deal: Thursday, May 14, 2009 16.55-17.20 NH Grand Hotel Krasnapolsky, Amsterdam Topic: “What are the biggest challenges facing the mobile advertising industry in the next 12 months?” During this discussion, panellists will examine the biggest challenges facing the mobile advertising industry including user engagement, measurement, planning methodologies and growing a nascent industry. Panelists: Nilam Grin, Mobile Advertising Project Manager, TELEFÓNICA GROUP Alex Rahaman, Director of Mobile, UNANIMIS Sven Huberts, International Account Director, MARVELLOUS MOBILE With a heavyweight lineup of presenters and topics, the event promises to be an exciting three days. See you there!

Posted by:Billich | Entry Date: 2009年3月30日 14:45